Melbourne Central project wins Interior Design Excellence Award

Melbourne Central project wins Interior Design Excellence Award

Posted: Tuesday, 22 November, 2016 - 15:33

In November GPT’s transformation of Melbourne Central’s Lower Ground space won first place in the Retail category at the 2016 Interior Design Excellence Awards (IDEA) held in Sydney. Launched by inside Interior Design Review in 2003, the awards celebrate the best of Australian interior and product design, attracting hundreds of entries from designers all across Australia.

The ‘Melbourne Central Lower Ground Refresh’ project is a memorable and playful space drawing on tropes of industrial abstraction. The refurbished space incorporates numbered and coloured ceiling portals, mirrors and video art, designed with the intention to create an extension of Melbourne’s laneway art and culture.

The exhibition of interactive video art, known as Melbourne Art Loop, features more than 30 artists, appearing simultaneously on fifteen state-of-the-art LCD screens and five overhead projector portals.

The project forms part of an overall revitalisation of the Melbourne Central Tower that aims to modernise the building with the latest technologies, improve the customer experience, and create a unique and lively space for visitors to shop, dine and explore. 

The space won the IDEA Award for demonstrating a good understanding of all of the facets that contribute to creating a memorable shopping experience. Judge’s considerations included the brief, concept, product display, brand translation, experiential quality, spatial acumen, parameters, decoration, lighting, sustainability, innovation and originality of design outcome.

APP was appointed as Project Manager in October 2015 to lead and deliver this refurbishment project and we are delighted with this outcome.

The award winning project will be published online and profiled in a special IDEA 2016 edition of inside magazine.